So… What Is the Instagram Algorithm? If you’ve ever posted something on Instagram and thought, “Why did no one see this?”—you’re not alone. The algorithm is basically Instagram’s way of sorting through content to figure out what to show people, and in what order. It’s paying attention to how we all behave—what we like, watch, […]

Your social media bio is your business card, elevator pitch, and storefront all rolled into one — and you only have a few seconds to make it count. Whether you’re a service provider, product-based business, or personal brand, your bio should be clear, compelling, and set up to turn profile visitors into followers (and eventually […]

Endlessly scrolling on TikTok doesn’t sound like decompressing to some, but in the case of watching comfort creators- it can be. What is a comfort creator? In short, a comfort creator is someone who you can easily binge content (and maybe not feel guilty about doing it). You feel like a friend along for the […]

High-quality photography isn’t just a fancy way to showcase you and your new products or services. It serves as the backbone of a killer social media strategy to elevate your brand in a new and fresh way. Whether you’re in a season of re-branding your business, or you’ve never had professional photos done, here are […]

You feel confident and happy with the progress you’ve seen with posting regularly to your Instagram feed. Your account has seen growth, and you’re FINALLY reaching the people you know will benefit from your service. While this is all great, you’re not reaping all the benefits if you completely neglect posting on your Instagram Stories. […]