How to make the most out of posting on IG stories

You feel confident and happy with the progress you’ve seen with posting regularly to your Instagram feed. Your account has seen growth, and you’re FINALLY reaching the people you know will benefit from your service. While this is all great, you’re not reaping all the benefits if you completely neglect posting on your Instagram Stories. We don’t want you getting FOMO. 

The Benefits of Posting on Stories

The advantages of IG stories are truly endless. For one, they disappear quickly. This might bring up the question in your mind: “how does something that disappears, an advantage?” In most cases, it’s not. We don’t typically condone ghosting (in your business and otherwise)… But in this case, the advantage is it promotes quick engagement.

Let’s say you have a time-sensitive promo in your business that you want your followers to know about NOW. Instead of scrambling to create a pretty Canva graphic, hop on stories and talk about it. Attach a link for your audience to sign up, and bam, done. Easy AND effective! Your audience will greatly benefit from hearing directly from you as to why your product or service is going to be a game-changer in their own life. The spontaneity and more informal approach to a story creates more connection- humanizing your brand and allowing you to relate even more to your followers.

Instagram stories are interactive with fun features like polls, Q & A’s, quizzes, and sliding bars that will give your audience the chance to engage with your content even more. Instagram stories are often more visible since they’re always at the top of the Instagram feed. It can be easy for a post or a reel to be missed if the algorithm isn’t algorithm-ing. 

Creative CTA’s

To unlock your inner creative, we also recommend mixing it up with what you post on your stories. When it comes to videos, followers love a behind-the-scenes look or a day in the life. Make sure to include a CTA (call to action) that prompts your followers to take action whether  that’s including a link that sends users to your website to fill out your contact form, or maybe sharing one of your stories for a giveaway. Think of it this way: what would YOU benefit from as a consumer in your space? Re-framing your mind to the needs of your audience is a great place to start! 

Stories are an absolute must to grow a deeper connection with your followers, and in turn- you’ll continue to see growth on your platform, and your business. What are you waiting for? Post that story today!