Your social media bio is your business card, elevator pitch, and storefront all rolled into one — and you only have a few seconds to make it count. Whether you’re a service provider, product-based business, or personal brand, your bio should be clear, compelling, and set up to turn profile visitors into followers (and eventually […]

Last week, I had the opportunity to attend Nashville AI Week, part of an 8-city series happening throughout 2025. The event brought together AI practitioners, business leaders, and technologists to discuss everything from implementation strategies to future workforce considerations. Here’s a recap of my Nashville AI Week key insights and takeaways: AI Readiness: The 12-Month […]

Recently, I was on a Branding Your Business Podcast with the founder of ComePlum, Praise. This interview led to an incredible conversation about the power of failure, social media strategy, and growing a business as service-based women entrepreneurs. We’ve taken notes from the podcast episode to share with you the lessons in confidence, content creation, […]

Running out of things to post on social media? You’re not alone. As a small business owner, you’ve probably hit that content block many times before. The good news? You don’t have to reinvent the wheel. Here’s a plug-and-play list of 30 social media content ideas to help you stay consistent, connect with your audience, […]

Think email marketing is old news? Think again. For every $1 you spend, email can bring back around $36 — making it one of the most effective ways to market your business, especially when you use it alongside social media. Let’s dive into how email marketing can become your not-so-secret weapon in 2025 — and […]

Are you struggling to get engagement on Instagram? You’re not alone! While a great picture or infographic can grab attention, it’s your caption that drives action. Whether you want more likes, comments, or even sales, the right caption is key. Let’s dive into the secret to writing Instagram captions that (actually) convert, and say goodbye […]

Let’s be real—creating video content for social media can feel like a huge, daunting task. But what if you could create weeks’ worth of videos in just one day? The good news? You can! Let’s break down how to batch video content like a pro, and still have time for everything else on your to-do […]

So you want a killer social media strategy that sets you apart from your competition AND helps you to create an authentic relationship with your audience? We’ve got you! Creating a social media strategy that actually works requires a clear, focused plan that aligns with your business goals and what your audience actually needs. It’s […]

Endlessly scrolling on TikTok doesn’t sound like decompressing to some, but in the case of watching comfort creators- it can be. What is a comfort creator? In short, a comfort creator is someone who you can easily binge content (and maybe not feel guilty about doing it). You feel like a friend along for the […]

Are you a small business owner struggling to find an email marketing platform that does it all? Enter Flodesk: Flodesk has many unique features that set it apart, but don’t just take our word for it. According to the creators, they say:” Flodesk is the world’s most intuitive email marketing platform designed to help small […]