Recently, I was on a Branding Your Business Podcast with the founder of ComePlum, Praise. This interview led to an incredible conversation about the power of failure, social media strategy, and growing a business as service-based women entrepreneurs. We’ve taken notes from the podcast episode to share with you the lessons in confidence, content creation, and entrepreneurial resilience from a social media strategist and agency owner.
You can tune into the podcast on Apple Podcast or Spotify if you prefer to consume the content that way!
1. Niching Isn’t Always About Industry—It’s About People
“We haven’t niched down in an industry… but we have niched down in our ideal clients.”
Instead of serving a specific field, Savannah, a social media strategist, found her sweet spot in working with service-based women entrepreneurs. Through trial and error, she discovered that it wasn’t about the business type—it was about who she felt most connected to and how she could serve them deeply.
- Most clients are women-led, service-based businesses (personal trainers, stylists, coaches).
- Personal connection and encouragement are key differentiators in her approach.
- Building genuine client relationships is more impactful than just posting content.
2. Social Media Strategy is More Than Just Scheduling Posts
“People buy from people… It’s totally different from selling a product.”
For service providers, showing up as a personal brand is essential. It’s not just about promotion—it’s about building trust and connection.
- Product-based businesses focus on product features and influencer marketing.
- Service-based businesses require personal storytelling and human connection.
- Savannah offers coaching as part of social media management to guide clients on showing up authentically.
3. Confidence is a Practice—Not a Prerequisite
“Practice doesn’t make perfect. It builds confidence.”
A major blocker for business owners is feeling uncomfortable showing their face online. But confidence is something you build, not something you wait to feel before starting.
- Show your face often—get on stories, go behind the scenes.
- Treat content creation as part of your daily life, not a separate task.
- Use editing tools. “It’s not live!” You can always redo it.
4. Your Social Media Manager Isn’t Your Sales Team
“We’re your marketing gals, not your salespeople.”
Savannah’s agency handles strategy and content creation, but authentic engagement still needs to come from you.
- Stay active in your DMs—they’re your modern inbox and a major lead source.
- Respond personally to messages to keep connection and trust strong.
- Think of engagement as part of the customer journey, not just an afterthought.
5. Don’t Just Wait—Engage Actively
“Social media was built to be social.”
There’s a big difference between passive and active engagement.
- Passive: Posting and waiting for comments.
- Active: Commenting on others’ posts, initiating DMs, and being part of your online community.
If you want engagement, you have to be engaging. Build relationships beyond selling—nurture your network, build referrals, and make genuine connections to be powerful in the service-based female entrepreneurs space.
6. You Can Outsource Strategy—But Not Your Voice
“Make sure you’re also showing up for your audience.”
Hiring a social media team can free up time, but your personal touch still matters.
- Your audience wants to hear from you, not just read polished captions.
- Even with help, your voice and presence are what people connect with most.
- Showing up builds credibility and trust faster than curated content alone.
7. Service-Based Women Entrepreneurs Means Getting Comfortable With the Uncomfortable
“I lost two jobs before the age of 25… You create your own security.”
Savannah’s entrepreneurial journey was shaped by early job losses and a desire for more control over her life and income. She leaned into discomfort, built a business, and found purpose in risk as she learned more about the lifestyle of service-based female entrepreneurs.
- Corporate layoffs pushed her toward freedom and autonomy.
- The harder she worked for herself, the more payoff she saw.
- Entrepreneurship taught her resilience and self-trust.
8. Your Past “Failures” Are Seeds for What’s Next
“I had a business fail before this one… but it led me to where I am today.”
Failure is part of the journey—not a stop sign, but a redirect. Her first product-based business didn’t work out, but it led to freelance clients and the start of her successful agency.
- Embrace failure as part of learning.
- Every season has a purpose.
- If you’re at a crossroads, remember: nothing is wasted. Everything can be used to grow stronger and wiser.
9. Final Encouragement: Everything is Figureoutable
“There’s no excuse today not to figure something out.”
Savannah’s story is a testament to self-taught grit, Google-savvy learning, and trusting yourself—even when the path isn’t clear as service-based female entrepreneurs. To learn more about Savannah and her business, visit us here.
Whether you’re just starting, pivoting, or scaling your business, remember:
- Confidence comes with repetition.
- Community matters more than perfection.
- Showing up authentically is your greatest marketing tool.
