Have you found yourself feeling disappointed in your social media engagement? Do you feel like you’re not getting comments, DMs, or story replies? Engagement doesn’t just happen by posting good quality content. Yes, it’s a huge part of it, but the way you socialize with your audience is where the real game-changing results come in! One of the many benefits of social media is its ability to socialize and network, which, in turn, can have the power to grow your biz. Let’s break down 3 ways we recommend you show up to serve your audience on your social media platforms:
Active Engagement: find your target audience & spark authentic conversations
Friends, your followers want to get to know you beyond your business. What does a day in your life look like? You went on a girls trip to Nashville? Share that! By highlighting all sides of your life, business and personal, your audience gets the opportunity to connect with you beyond your niche. Although, take it a step further and tie it back to your audience and how you serve them. For example, say you’re a skincare specialist. You take a girls trip to Nashville. Share about your Nashville trip, but talk about how you held all of your friends accountable to wash their face after a night out and what products your friends use vs what you use. By creating a space to hold authenticity, conversations can grow. Not only will this allow for your audience to get to know you better, but you get to know them! This two-way relationship offers mutual trust and connection.
No posting & ghosting: respond to comments and DMs
When posting on social media, dedicate a set amount of time right after you post to respond to your followers’ questions and comments. Responding to comments on social media is an essential part of building a strong and engaged online community, by helping you connect with your audience, convert non-followers to followers, all while increasing the reach of your content! Another thing to note is that if you outsource your social media by hiring someone to do it for you, this does not mean you are totally out of your account. Yes social media managers are here to help you get your time back, but your involvement with engaging with people who take the time to leave comments or message you should be a priority to you. Respond to your audience in the most authentic and effective way by having YOU respond with a genuine comment/message.
Interact with your current followers & audience: show them that you care & appreciate them
Showing your followers appreciation for their support of your business, helps them feel like what you are sharing is genuine, and that you’re interested in who they are! As a result, your audience will be much more likely to continue to trust you and your brand, and therefore, become loyal customers to your business. Prioritizing customer retention is a MUST when it comes to growing your brand! There are millions of accounts out there and they are choosing to follow and listen to you…tell them thank you and show your appreciation by recognizing that. Make them feel seen!
All in all, being an active participant in your social media platforms by showing up authentically, sharing personal and professional stories, and engaging with your target audience, will help you build an online community that people not only trust but love!
