High-quality photography isn’t just a fancy way to showcase you and your new products or services. It serves as the backbone of a killer social media strategy to elevate your brand in a new and fresh way. Whether you’re in a season of re-branding your business, or you’ve never had professional photos done, here are 3 ways why brand shoots matter in social media.
Brand Shoots Build Credibility
POV: you’re scrolling through Instagram and see a pixelated picture with poor lighting and blurry products. Now, the next photo you see is in natural studio lighting. You can plainly tell what the brand is promoting. Which company are you going to consider to hire or follow on Instagram? The answer should be a resounding option 2!! The truth is first impressions stick. High-quality photos grab the attention of your audience. Ultimately, your followers are much more likely to engage with visually pleasing content. Most users will trust a brand that invests time and energy and prioritizes the way they show up online.
Social Media Storytelling
Storytelling is how you get your audience to care about what you have to say. One approach: say it without using words. How? Through high-quality, compelling photo and video content, you can convey your brand’s values and mission without saying a thing. All in all, telling you or your brand’s story is key to keeping your audience engaged.
You Deserve To Be Seen on Socials
Our hope is that if you’ve been on the fence of incorporating a brand shoot into your strategy, you can see why brand shoots matter in social media. Our team can create a shot list to ensure the photoshoot process is smooth and seamless. Ultimately, this ensures you will get all of the content captured that you want. At C&C, we have our very own in-house photographer for our Nashville-based businesses. To learn more about our photography services, connect with us here
