Comfort Creators: Who are they and why are they so popular?

Endlessly scrolling on TikTok doesn’t sound like decompressing to some, but in the case of watching comfort creators- it can be.

What is a comfort creator?

In short, a comfort creator is someone who you can easily binge content (and maybe not feel guilty about doing it). You feel like a friend along for the ride. There’s something about watching sourdough baking in the oven or a GRWM morning routine that can put our minds at ease.

Depending on what the content of their videos is, comfort creators can inspire you, make you laugh, or just overall put you in a place of zen.

Believe us, we know this can sound counterintuitive. The world of social media, (if not properly managed) can be lonely, isolating, and sometimes downright negative. That’s why you must train the algorithm to create a For You page full of content that brings YOU comfort.

5 Comfort creators to follow

Finding the perfect comfort creator(s) that align most with content that brings you peace is not a one-size-fits-all type of thing. That’s why we’ve created a list of popular TikTok creators that we (and thousands of others) feel falls under the umbrella of comfort.

  1. Avery Woods @averyywoods
    • Avery posts funny, relatable real-life content without feeling too “influencery”
  2. Old Time Hawkey @oldtimehawkey
    • His incredibly calming and peaceful voice is what sets him apart. Most of his videos take place outdoors, and he refers to his audience as “buddy”.
  3. OG Slimes @ogslimes
    • If ASMR is your thing, look no further.
  4. Smitty @vinopapi23
    • For our BookTok friends! His reviews really feel like they’re coming from a friend.
  5. Emma Chamberlain @emmachamberlain
    • Emma’s variety of YouTube videos is often rooted in humor with discussions on relatable pain points, fashion, travel, and nostalgia.

Ready. Set. Grow.