So you want a killer social media strategy that sets you apart from your competition AND helps you to create an authentic relationship with your audience? We’ve got you!
Creating a social media strategy that actually works requires a clear, focused plan that aligns with your business goals and what your audience actually needs. It’s about making intentional decisions and consistently tracking your performance to see if it connects with your followers over time! This step-by-step guide has 5 tips to create a strategy that will get you there. Grab your journal or laptop, and jot these down:
1. Set Clear Goals
Before you even start on your social media strategy, take time to ask yourself these important questions:
- What do I want to achieve on social media?
- Do I want to brand awareness, lead generation, sales, or community building?
- Do I want to increase engagement or website traffic? Or both?
2. Identify Your Target Audience
Understanding your audience is key to creating content that resonates with them and their needs. Consider the following:
- Who are your ideal customers?
- What are their pain points and interests?
- Which social media platforms do they use the most?
3. Create High-Quality, Engaging Content
Content is the heartbeat of your social media strategy. Develop a content plan that creatively aligns with your goals, all while resonating with your target audience. There are so many content types depending on your business. The following three options we love using, and work no matter your niche:
- Educational posts: Tutorials, tips, and how-to content.
- Testimonials: Customer reviews.
- Behind-the-scenes: Show the human side of your brand: who are you outside of your business? This is so important for creating a true connection with your audience! More on that later.
4. Stay Organized with a Content Calendar
ICYMI: consistency is crucial when it comes to your social media strategy. Scheduling your content in advance helps you to ensure you have posts going live regularly (and helps you focus on other parts of your business)!
- Posting schedule: Frequency of posts (daily, weekly, etc.) for each platform.
- Content types: Variety is key! Discover what type of content serves your audience best.
- Call-to-action: What do you want your followers to do (visit your site, comment, share)? We suggest having a clear call to action on the majority of your posts!
5. Engage with Your Audience
Building relationships and nurturing your online community is not only going to keep your current followers engaged, it’s going to help grow your audience! Engaging authentically with your audience helps build trust and loyalty over time.
- Respond to comments, messages, and mentions.
- Like, comment, and share relevant content from your followers.
- Host Q&A sessions, polls, or live streams to interact directly with your audience.
Creating a solid social media strategy is all about properly preparing before you even begin. By following our five tips, your success is going to reach new heights, and by working with us this year, we’ll help you develop a social media strategy that ACTUALLY works. Inquire here!
